Koşar Real Estate Consultancy specialises in concept development, product positioning, branding, and feasibility-driven market and product analysis for residential and mixed-use projects, creating strategic value for developments in both local and international markets.

Melda Koşar

Koşar Real Estate Consultancy is a specialist real estate consultancy that manages the marketing and sales processes of real estate projects, providing project developers with comprehensive advisory services from the initial concept stage through to sales.

These services encompass strategic solutions for effective project positioning, target audience analysis, sales strategy development, and the creation of efficient marketing processes. The company’s vision is to maximise the value of its clients’ real estate projects and contribute to their long-term success through sustainable, innovative, and effective strategies.

With an extensive international business network and collaborations with brands operating internationally, Koşar Real Estate Consultancy has established itself as a trusted partner in the industry. In addition to marketing and sales, the company provides strategic solutions in project development, product strategy, and brand positioning.

With its ability to adapt rapidly to changing market dynamics, international expertise, and extensive industry experience, Koşar Real Estate Consultancy continues to serve as a strong strategic partner, delivering distinctive solutions and creating sustainable, long-term value for real estate projects.

A construction project is not only a physical structure, but also the realisation of an idea, a vision and an investment strategy. M. Koşar

Services

Koşar Real Estate Consultancy team during a project presentation

Our References

STRATEGIC CONSULTANCY FOR RESIDENTIAL AND MIXED-USE PROJECTS

  • Concept and product development
  • Project Assessment
  • Sales and marketing consultancy
  • After-sales services

DEVELOPMENT REPORTS

  • Market Analysis
  • Preliminary Concept Proposal
  • Highest and Best Use Study
  • Financial Analysis

Aslan Yapı

2022 – Today

Residential and mixed-use projects:

  • Mavi Arya – Bodrum
  • Ebruli Kayaşehir
  • İstanbul Ebruli Başakşehir
  • İstanbul Fonda Göktürk
  • İstanbul Rams Denizkent
  • Kocaeli Arca Konakları Ankara

Site And Project Development Reports

30+

Mefa Grup

2023 – Today

Residential and mixed-use projects:

  • Nerissa Mefa - Mersin

Site And Project Development Reports

5+

ARAL GROUP

2022 - 2025

Residential and mixed-use projects:

  • Vivakundu Antalya
  • Camburg Almanya

Site And Project Development Reports

8

NİVAK GROUP

2022 - 2025

Residential and mixed-use projects:

  • Nivak Florya
  • Nivak Bostancı

RGüzel

2022 – 2026

Residential and mixed-use projects:

  • Luviya – Antalya
  • Viva Kundu – Antalya
  • Camburg - Almanya
  • La Mare Lara – Antalya

Site And Project Development Reports

5+

Kiler GYO

2021 – 2025

Residential and mixed-use projects:

  • Referans Kartal
  • Referans Beşiktaş
  • Referans Beylikdüzü
  • Referans Pendik
  • Referans Halkalı
  • Referans Göktürk
  • Referans Ümraniye

YENİGÜN KONUT

2022 – Today

Site And Project Development Reports

15+

SEBA İNŞAAT

2022 – Today

Site And Project Development Reports

5+

ES DENİZCİLİK

2021 - 2023

Residential and mixed-use projects:

  • İzmit- Kocaeli

Site And Project Development Reports

7

Rönesans Gayrimenkul

2023 – 2024

Residential and mixed-use projects:

  • Piazza Park Maltepe

Site And Project Development Reports

  • Rev Neva Yalı İzmir

MIA Investment

2023 – 2025

Residential and mixed-use projects:

  • Riviera Montenegro Swissôtel Budva

LUXERA GYO

2025 – Today

Site And Project Development Reports

4

ADDITIONAL DEVELOPMENT REPORTS

2020 - 2026

  • 3S Kale Holding - Göktürk/İstanbul
  • 3S Kale Holding - Florya/İstanbul
  • Kalyon Holding - Göktürk/İstanbul
  • Regnum A.Ş. - Riva/İstanbul
  • Fidanlar İnşaat - Kepez/Antalya
  • Otokur Otomotiv A.Ş. - Adapazarı/Sakarya
  • Novi Yapı & Doğanlar Holding - Yenibosna/İstanbul
  • Exclusive Yapı - Kaplankaya/Bodrum
  • Esta İnşaat - Marmaris/Muğla
  • Kiros LLP - Haliç/İstanbul
  • Nata Holding – Bahçelievler/İstanbul
  • ECW - Karpen/Arnavutluk
  • Gül İnşaat - Tarabya/İstanbul
  • Sera Yapı - Çekmeköy/İstanbul
  • Koçulu Holding - Maltepe/İstanbul

Our Team

We combine expertise, experience and passion to add value to your projects and to deliver sustainable solutions.

Melda Koşar

Melda Koşar is the founder of Koşar Real Estate Consultancy and is responsible for concept development, product positioning, and the formulation of sales and marketing strategies for residential and mixed-use projects.

Drawing on her extensive expertise in real estate marketing and her experience in product development, branding, feasibility-driven market and product analysis, and sales and marketing strategy, she has contributed to numerous prominent projects in Türkiye and international markets.

Melda Koşar graduated from Bilkent University with a degree in International Relations and subsequently studied International Marketing Strategies at the London School of Economics. Throughout her professional career, she has specialised in real estate sales and marketing consultancy.

Koşar began her career in 1996 as a Product Manager at Alarko Tourism Group, later serving as Brand Manager and Business Development Manager. She subsequently joined Servotel, an international consultancy specialising in hotel and real estate development projects. During her 12 years with the company, she served as a Member of the Executive Committee and General Manager of Sales and Marketing. In these roles, she was actively involved in mid- and upper-segment mixed-use developments with a combined value exceeding USD 10 billion.

Koşar later served as Deputy General Manager at Mikare, an international real estate investment company, where she was responsible for project development, the coordination of design management, and sales and marketing strategies for the company’s Berlin-based international developments.

For nearly a decade, Koşar has provided consultancy services through Koşar Real Estate Consultancy to numerous projects in Türkiye and international markets, drawing on her extensive knowledge and experience in the real estate sector.

From 2013 to 2019, Melda Koşar held various roles within GYODER. Between 2020 and 2022, she served as an Independent Board Member at Özak REIT. She currently serves as a Board Member at İNDER and Yenigün Konut, as well as an Executive Committee Member at Aslan Yapı and Koçulu Holding. She is fluent in English and Italian.

Contact

Get in touch to learn more about our real estate consultancy solutions that add value to your projects.